Introducing TSURU
Smooth is a two-step ritual.
A Japanese nylon towel lifts. A ceramide serum seals. A few quiet minutes in the shower you already take.
Towel made in Japan · Serum made in the USA · 60‑day money‑back guarantee
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Full ingredient list
First batch: 50 kits · Planned for early December · Reserve yours
Free US shipping · 60-day money-back guarantee · First batch: 50 kits
Why two steps
Rough texture has two layers. Most routines only reach one.
Lotion on its own sits on top of the build-up. A scrub on its own leaves skin bare and dry. So the roughness comes back, and it isn't because you did something wrong. The ritual does both, in order.
Dry, built-up skin · Lift
The towel's springy nylon, in a rich lather, lifts what sits on the surface. No grit, light pressure.
Moisture that escapes too fast · Seal
The serum brings ceramides and cholesterol, lipids skin uses to hold on to water, while skin is still damp.
Lift, then seal. Then rest.
Two steps, one shower, a moment for yourself. Gentle is the point.
Step 1 · Lift
The towel does the work
Wet the towel, add your usual body wash and scrunch it into a rich lather. Long, light strokes over legs, arms, bottom and back.
Step 2 · Seal
Seal while skin is still damp
Pat skin half-dry, then smooth the serum over legs and arms until it sinks in. No sticky film, and it smells like dessert on a beach.
3 · Rest. Let it settle while you breathe out. That's the whole ritual.
Body only, not for the face. Skip freshly shaved or irritated skin for a day. Patch test first. The serum contains lactic acid, an AHA: use sunscreen on sun-exposed skin.
The towel · Made in Japan
The original, made in Wakayama
Japanese nylon body towels have been a bathroom staple since the 1960s. Ours is made by AISEN in Wakayama, Japan: 100% nylon, firm and springy, long enough for your back, and it rinses clean and dries fast. Plenty of copies feel thinner. This one is the real thing.
The serum · Made in the USA
Ceramides, in a scent called Brazilian Sol
An 8 oz body serum with ceramides and cholesterol, plus niacinamide, hyaluronic acid, squalane, lactic acid and urea. Light, quick to absorb, no sticky film. The scent is warm: pistachio, almond, vanilla and salted caramel.
- Pistachio
- Almond
- Vanilla
- Salted caramel
8 oz (237 ml). Larger than most premium body serums, which come in 3 to 5 oz.
Why ceramides?
Think of your skin's outer layer as a brick wall. Skin cells are the bricks; lipids are the mortar. Ceramides are one of the main lipids in that mortar, alongside cholesterol and fatty acids, and they help skin hold on to water.1
Lactic acid and urea are humectants: they draw water into the top layer of skin.2
So the towel lifts the rough, dry surface, and the serum seals: ceramides and cholesterol for the mortar, lactic acid and urea for moisture. Skin feels smoother and softer, not tight.
Not a miracle. A ritual: lift, then seal.
1 Coderch L. et al., Am J Clin Dermatol 2003; Feingold K. R., J Lipid Res 2007. 2 Purnamawati S. et al., Clin Med Res 2017.
Straight answers
What the kit does, and what it doesn't
It does
- Leave skin feeling smoother and softer
- Lift dry, dull build-up in the shower, gently
- Help skin hold on to moisture through the day
- Make the shower something you look forward to
It doesn't
- Remove hair or change the dark dots of hair roots under the skin. That's hair, not texture.
- Treat any skin condition. It's body care, not medicine.
- Work in one go. It's a ritual, and it keeps working as long as you keep it up.
The kit
Everything the ritual needs. Nothing it doesn't.
Two pieces and a card, with free US shipping and a 60-day money-back guarantee on your whole order.
Japanese nylon body towel
Made by AISEN in Wakayama. Firm, springy, long enough for your back.
Made in JapanCeramide body serum, 8 oz
With ceramides. Light, fast-absorbing, in our Brazilian Sol scent.
Made in USAThe Lift & Seal ritual
Liftin the shower, 2–3× a week
Sealafter the shower, every day
Resta quiet minute
The ritual card
Lift, seal, rest. Three steps on thick paper for your bathroom shelf.
IncludedWhen you need more serum: $75 one-time, or $49 in the Refill Club. With care, the towel lasts for months.
First batch · 50 kits
Reserve your ritual
The first batch is planned to open in early December. Reserve now and you're first in line. Nothing is charged today.
Towel · Made in JapanSerum · Made in the USA
1 kit$97
For you.
2 kits Recommended$177
$88.50 per kit · Keep the ritual going, or share one.
3 kits$239
$79.67 per kit · The longest run, or two to give.
Every kit: towel + 8 oz serum + ritual card · Free US shipping · 60-day money-back guarantee on your whole order. Keep the towels.
Why more than one kit? Smooth-feeling skin is a habit, not a one-time scrub. When the routine stops, rough texture tends to come back. A second kit keeps you going without a gap, and a spare towel can dry while you use the other.
The guarantee
60 days. Your whole order. Keep the towels.
Use the ritual for up to 60 days after delivery. If you're not happy with it, email us and we'll refund your whole order, every kit. No need to send anything back. Full terms
A note from the studio
We started with the complaints
Before we made anything, we read. Around 300 reviews of best-selling body lotions, scrubs and towels, and 34 Reddit threads from people who've lived with rough, bumpy skin for years. The advice that kept winning wasn't a product. It was a routine: a nylon cloth, then a good moisturizer. So that's what we made, properly.
TSURU body studio
Honest by design
Be one of our first 50
What you won't find here: countdown timers, invented reviews, or a "sale" that never ends. We're new, so there are no reviews yet. Thirty days after your kit arrives, we'll ask how it's going. With your OK, your words appear here, unedited, with your first name.
- 01Your kit arrives
- 02Day 30: one short email
- 03Your review, as you wrote it
FAQ
Questions, answered plainly
Anything else? Write to info@tsurubody.com. A person answers.
How often should I use the towel?
Two or three times a week on rougher spots like thighs, backs of arms and knees. Elsewhere you can use it daily, as gently as a washcloth. The serum is for every day.
Is the towel too rough for sensitive skin?
With plenty of lather and light pressure it feels scritchy, not scratchy. Start once a week, skip freshly shaved or irritated skin, and patch test the serum first.
Will it get rid of "strawberry legs"?
It smooths the look and feel of rough, bumpy skin. Some of the dots people call strawberry legs are dark hair roots under the skin. That's hair, not texture, and no towel or serum changes it. We'd rather tell you now.
How long does a bottle last?
It depends on how much you use and where. 8 oz is larger than most premium body serums (3 to 5 oz). We'll publish a measured guide before the first batch ships.
Can I use it in summer?
Yes. The serum contains lactic acid, an alpha hydroxy acid (AHA), which can make skin more sensitive to the sun. Use sunscreen on sun-exposed skin while you use it, and for a week after.
Why $97?
You get the original Japanese towel, which lasts for months with care, a full 8 oz serum, free shipping and a 60-day money-back guarantee on your whole order. When you need more serum, it's $75 one-time or $49 in the Refill Club. No "compare at" prices we never charged.
Is it a subscription?
No. Kits are a one-time purchase. The Refill Club is optional, opens after the first batch, and you can skip or cancel anytime.
Is it only for legs?
No. Arms, back, bottom, anywhere on the body. Not the face.
Is the towel really made in Japan?
Yes. It's made by AISEN in Wakayama, Japan, and "Made in Japan" is printed on every package. The serum is made in the USA.
When does the first batch open?
It's planned for early December, when the first batch lands in our US warehouse in New Jersey. Reserve and we'll email you once, when it opens.
Is it a good gift?
Many people choose two kits: one to keep, one to give. Holiday delivery dates will be on this page when the first batch opens.
What if it doesn't work for me?
Email us within 60 days of delivery for a full refund of your whole order. Keep the towels.
First batch · 50 kits · Planned for early December
Lift. Seal. Tsuru-tsuru.
Reserve your kit now. Nothing is charged today, and we'll email you once, when the first batch opens.
Reserve your kit