ツル · crane

The name, the mark and the two steps behind TSURU body studio.

The name

Tsuru (ツル) is the Japanese word for crane, a bird that stands for calm and a long life. Tsuru-tsuru is how you say smooth to the touch. We liked that one word could hold both: how the ritual should feel, and how your skin should.

The mark

Our crane flies over still water, and its wing is the arc of a setting sun. It's an evening ritual: warm water, a few quiet minutes, then bed.

Why two steps

Rough texture has two layers: dry, built-up skin on top, and moisture that escapes too fast underneath. Lotion on its own sits on the build-up. A scrub on its own leaves skin bare and dry. So the ritual does both, in order: a Japanese nylon towel to lift, then a ceramide serum to seal. See the ritual · See the kit

Who we are

Before we made anything, we read. Around 300 reviews of best-selling body lotions, scrubs and towels, and 34 Reddit threads from people who've lived with rough, bumpy skin for years. The same stories kept coming back: the lotion that just sits there, the scrub that leaves skin tight, the towel that turned out to be a thin copy.

The advice that kept winning wasn't a product. It was a routine: a nylon cloth, then a good moisturizer. So that's what we made, properly. A towel made in Japan. A ceramide serum made in the USA. And a scent that makes you want to do it again tomorrow.

TSURU body studio

Where things are made

We only name a maker or a town when we can prove it.